Illustrated View of Population Activity:
2014 NCAA Final Four Championship

Measuring spectators
by activity on wireless networks

AirSage analyzed anonymous mobile signals in the Arlington/North Texas areas for the start of the Final Four Championship on April 5, 2014 starting at 2pm CDT. 


For those of you who just love numbers, the chart below shows in greater detail the states represented.  

As an aside, anonymous home and work (evening and day) cellular activity is typically delivered at the Census Block Group level, which is much more precise than measuring counties or states. (Census Block Groups generally contain 600-3,000 people, and there are roughly 220,000 block groups nationwide as of the 2010 Census).

We hope you enjoyed this glimpse into mobile device activity surrounding the Final Four – just one example of what AirSage Population Analytics can provide. Let us know how we can help you understand where and when people move.
The AirSage Product Team


P.S. If you’d like to learn more about how data like this can change your industry, please join us at a free upcoming webinar. You can sign up here.


AirSage — a pioneer in population analytics—is the largest provider of consumer locations and population movement intelligence in the U.S. Each day, AirSage uses patented technology to capture and analyze more than 15 billion anonymous, real-time, cellular-signal data points to identify travel patterns and transportation trends. Partnerships with the nation’s largest wireless carriers give AirSage exclusive access to data from more than 100 million mobile devices. Analyzed and aggregated, AirSage data provides actionable insights into where and when people travel and is transforming the transportation industry, commercial enterprises and a diverse range of industries.


April 5, 2014 - Visitors to AT&T Stadium and their home locations

April 7, 2014 - Visitors to AT&T Stadium and their home locations


April 5 (6:09 PM ET)
Florida Gators vs.

Connecticut Huskies


April 5 (8:49 PM ET)

Wisconsin Badgers vs.

Kentucky Wildcats


April 7 (9:10 PM ET)
Kentucky Wildcats vs.

Connecticut Huskies

Population Movement

This video captures the day-to-day and hour-by-hour movement of the population during the 2014 NCAA Final Four Championships in Arlington, Texas and surrounding areas.  This was done by aggregating mobile device signals over April 4-7, 2014.  The darker areas show heavier activity (with red squares showing the heaviest).  

Event schedule:
Apr 4 (11AM-5 PM ET) "Tipoff Tailgate"
Apr 5 (6:09 PM ET) Connecticut Huskies vs Florida Gators
Apr 5 (8:49 PM ET) Kentucky Wildcats vs Wisconsin Badgers
Apr 7 (9:10 PM ET) Connecticut Huskies vs Kentucky Wildcats

The AirSage team caught a little Final Four fever too.  But, since we couldn't travel to Texas in person, we did what engineers do best... measure stuff.  

AirSage took a hard look at the activity in and around Arlington, Texas during the NCAA Championship games.  We analyzed this activity by aggregating anonymous mobile signals on wireless networks.

Some interesting things happened April 5-7 during the championships and AirSage's visibility of anonymous mobile signaling data in the vicinity is a story in itself.  Below is some of the information we uncovered.  

Who traveled to AT&T Stadium in Arlington, TX to see their teams play?

The U.S. maps below show a visual representation of the home locations of fans attending the games.  The darker colors representing states with a greater representation at the games.  It's interesting to see the differences in state representation as the final 2 teams are decided. 

If you like graphs as much as we do, check out these visuals of population activity over time plus a view of the overall week. 

Click on each image for a larger view

Impact of Visitors on Nearby Establishments  

Taking population activity reporting to an entirely new level, we were able to show the impact the Final Four event had on surrounding points of interest.  Take a look at these graphs showing the hours leading up to game time on April 5 and April 7.  Looking at a sample of five nearby establishments, you can see which locations were directly impacted by event visitors.